Are you creating a new website to replace your old one? Don’t just throw it out and replace it with your new site. You may miss out on valuable content and keywords, that you are already ranking for. You may fall to the bottom of the rankings for starting with...
Mock up your site, and page flow in Photoshop. Combine the messaging we crafted based on our input and our customers, with headlines, suheads, benefits, callouts and more. Your most important information needs to be above the fold, that is above the bottom of the...
It happens all the time, a person finds a WordPress template they like, and they change out the information and images to fit their business or product. WordPress templates were created by designers, not marketers. While there are some cool and engaging elements to...
To write great website copy consider sending a questionnaire to customers and employees. (Hint: don’t just choose the best customers and employees.) Get a random sampling of what people think of you, your product and your service. How is your response time? Why...
You have seconds to get a customers attention. Put your BEST foot forward. Start small. Write in digestible chunks and reveal your story as a user scrolls down the page, or clicks deeper into the site. Think of a funnel but in reverse. Expand the copy and add detail...
Sitting quietly facing a blank piece of paper can be daunting. But this is where fresh, clean and creative ideas come from. I’ll warn you, this may take multiple rounds of variations, editing, updates, or more. The first step in creating effective website...
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