You have seconds to get a customers attention. Put your BEST foot forward. Start small. Write in digestible chunks and reveal your story as a user scrolls down the page, or clicks deeper into the site. Think of a funnel but in reverse. Expand the copy and add detail through subsequent clicks. Secondary and tertiary pages will have considerably more text. Simply put, people don’t like to read. Think Bulletpoints and Benefits. Then expand with heavy, SEO, keyword rich text on secondary pages.

What is your elevator pitch for your company or product? If you were riding in an elevator with a potential customer, what would you say to them in 15-25 to get their attention. This is a good place to start.

Read More Do’s & Don’ts of writing impactful website copy