Mock up your site, and page flow in Photoshop. Combine the messaging we crafted based on our input and our customers, with headlines, suheads, benefits, callouts and more.
Your most important information needs to be above the fold, that is above the bottom of the screen, before a user starts scrolling. Consider not using rotators. (They are so 2015 : ). Actually, today’s users don’t take the time to wait for scrollers, so if you have important information in there, they’ll most likely miss it.
Less is More — that is my philosophy for home page design. You have less than 10 seconds to convert a customer. Potential customers will evaluate you by your polished, or broken, design and message.