Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
When you have hard-to-understand concepts, or data that supports a very specific message, infographics are great way to visually tell your story without requiring the reader to pour though hundreds of words of copy. In addition, if done well, infographics enhance the reader’s understanding of your data – as you give them specific data points to support your message. You control what is important and take the reader on a visual journey.