Creating effective product packaging is essential in today’s retail environment with so many products fighting for attention.
Consumers have more choices than ever before – and creating the right brand image with your package design needs to quicky give consumers confidence that your package is the one that they need to buy. With only seconds to generate interest, your package needs to be enticing, clear, easy to recognize and give consumers confidence that they will solve their immediate needs versus the competition.
» Clarity of product name
» Easily identifiable performance benefits
» Effective messaging versus the competition
» Quality photography and illustrations
» Efficient use of space
A few things to consider with your Package Design
Less is more
Sometimes simplicity is key, and that holds true in packaging. A package has micro-seconds to sell itself and attract attention when sitting on a shelf, surrounded by other packaging.
If you have the opportunity to be playful with your packaging, take it. No matter how great your product is, you only get 1 chance to make a strong first impression.
If you have a product that a lot of other people produce as well, try to be innovative in how you display it. Think beyond a typical jar and label.
It’s all about connecting with your audience. When you have a chance go modern, sleek, and simple. Use clean lines, simple colors, and sans serif fonts to achieve a modern look.
If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging. When your item is sitting on a shelf it needs to scream, PICK ME!
Tell Your Story
If you can tell a story with your packaging, do it. People love stories, and they love uncovering the information they may not have known otherwise. A strong story will help customers connect with your product.
Focus on the Product
If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. This goes back to our first point…less is more.
Use imagery, whether they’re photos or illustration that are a little out there, something that isn’t expected. Break through the clutter.