UI & UX Design
First impressions are everything — make sure you deliver the best possible customer experience for your website and App.
UI/UX design, or user interface/user experience design, is a critical part of delivering the best possible customer experiences with your website. At Red Van, we create intuitive user experience design to ensure that the user enjoys a successful interaction with your website on each visit. Whether you are navigating a website or technology interface, it is important to understand the best way for your audience to engage with your content.
We help guide the user to easily and effectively navigate through your content by controlling the images and content sequences and flow to elevate the overall user experience. This streamlined navigation creates a positive experience, whether users can quantify it or not. More importantly, you’ll increase usability ratings, engagement times, and likability factors – while reducing frustration, bounce rates, drop-offs and negative feedback for your brand.
Considerations for Successful UI & UX
» Information architecture design
» Wireframe development
» Data and content prioritization
» Technology and project goals
» Audience behavior
» Intuitive storyboarding
» User expectations review
» Testing & refinement
» Analytics review
What is UI Design?
“UI” in UI design stands for the “user interface.” The user interface is the graphical layout of a website, application or APP. It consists of the buttons, text, images, sliders, text entry fields, etc. This includes the overall screen layout, transitions and interface animations. Any sort of visual element, interaction, or animation must all be designed.
What is UX Design?
“UX” stands for “user experience.” A user’s experience of the app or website is determined by how they interact with it — which can be positive or negtive. Is the experience smooth and intuitive or clunky and confusing? Does navigating the app feel logical or does it feel arbitrary? Is the process logical and worthwhile?
How They Work Together
A UX designer will decide how the user interface works while the UI designer decides how the user interface looks. The process is very collaborative, and the two tend to work hand in hand. As the UX team is working out the flow of the app, how all of the buttons navigate and how the interface efficiently serves up the information user’s need, the UI team makes sure the interface and elements appear nicely on the screen.