Are you creating a new website to replace your old one? Don’t just throw it out and replace it with your new site. You may miss out on valuable content and keywords, that you are already ranking for. You may fall to the bottom of the rankings for starting with all new keywords. That fresh new site you were excited about, will leave you worse off than you were before.

First evaluate your old site. What’s working? What’s not? Make sure the site is connected to Google Analytics. Do you have keywords that are ranking on pages? Are URLs ranking? Don’t start from scratch and risk losing those valuable links and URLS.

Don’t have Google Analytics installed on your site? It’s not too late to analyze your site with additional software. Contact us. We can help you get a picture of what’s working, and what’s not.

Read More Do’s & Don’ts of writing impactful website copy