Sitting quietly facing a blank piece of paper can be daunting. But this is where fresh, clean and creative ideas come from. I’ll warn you, this may take multiple rounds of variations, editing, updates, or more.
The first step in creating effective website content is to start by simply telling your story. Why are you special? What differentiates you from the competition? How did you get to where you are today? What is your experience? What did you overcome? Although it may be obvious to you, you’re explaining it to a person who has never met you. They don’t know how great you are. It’s time to show them.
As you’re writing, mark and save potiential headlines, subheads, benefits, callouts, quotes, testimonials and more. This content will be invaluable as you build the site.