To write great website copy consider sending a questionnaire to customers and employees. (Hint: don’t just choose the best customers and employees.) Get a random sampling of what people think of you, your product and your service.

  • How is your response time?
  • Why did they buy your product?
  • What do they like, and dislike about your product and process?
  • Would they recommend you to someone else?
  • And more…

This is a great way to get information — positive and negative. You’ll be able to list the benefits for future customers, as well as think through how to solve and position negative issues.

Read More Do’s & Don’ts of writing impactful website copy