To write great website copy consider sending a questionnaire to customers and employees. (Hint: don’t just choose the best customers and employees.) Get a random sampling of what people think of you, your product and your service.
- How is your response time?
- Why did they buy your product?
- What do they like, and dislike about your product and process?
- Would they recommend you to someone else?
- And more…
This is a great way to get information — positive and negative. You’ll be able to list the benefits for future customers, as well as think through how to solve and position negative issues.