What are the Do’s and Don’ts of Website Design

Whether your goal is to increase brand awareness, sell a product or positioning your service — crafting impactful website copy that is keyword rich can be the difference in getting seen or overlooked.

Your website is a precious commodity, it allows potential customers to learn what your brand is all about. It may be the only thing they see of you. If your website’s cumbersome and sub par, they may think the same about your product or service. The last thing you need is for poor content and flow to dissuade site visitors from becoming customers. PLUS, with poor copy and content, visitors may not find you in the first place.

Follow these tips for crafting impactful website content and you’ll start seeing more page hits and conversions in no time:

Do research, research and more research

Do Not steal ideas (Lets say adapt)

Do plan out your site in photoshop first

Do Not let a generic template drive your design

Do plan out your content and imagery

Do Not Steal images from Google

Do purchase images from a reliable stock sources or take them yourself

Do Not upload full size images

Some people upload huge images. And leave them as is, or use a plug in to resize them. Resize them in photoshop where you can control the compression.

Do use image descriptions and Alt Tags

Use proper naming, underscores to read as actual text, and proper keywords

Do use Bullet lists, benefits and easily digestible chunks

You can then follow up those with keyword content

Do not just use photos

Use Videos, infographics, illustrations, etc.

Do contact Red Van Creative

Red Van Creative Website Content Creation and Design

Honor Cafe Website Design by Red Van Creative

DO Contact Red Van Creative

Have questions? Or need help developing your next website. We would love to help. Contact us today for a website evaluation.

The “Do’s and Don’ts of Creating Website Content” is just part of my website design Philosophy. I’ll be more thoughts and ideas in future posts. Are you a designer, marketing director, or just a creative at heart? I would love to hear from you. Contact me with any comments or questions.

Red Van Creative Texas Marketing Solutions

Jared Van Bruaene

Owner/ Creative Driver
Red Van Creative