What are the Do’s and Don’ts of Website Design
Whether your goal is to increase brand awareness, sell a product or positioning your service — crafting impactful website copy that is keyword rich can be the difference in getting seen or overlooked.
Your website is a precious commodity, it allows potential customers to learn what your brand is all about. It may be the only thing they see of you. If your website’s cumbersome and sub par, they may think the same about your product or service. The last thing you need is for poor content and flow to dissuade site visitors from becoming customers. PLUS, with poor copy and content, visitors may not find you in the first place.
Follow these tips for crafting impactful website content and you’ll start seeing more page hits and conversions in no time:
Do research, research and more research
Do Not steal ideas (Lets say adapt)
Do plan out your site in photoshop first
Do Not let a generic template drive your design
Do plan out your content and imagery
Do Not Steal images from Google
Do purchase images from a reliable stock sources or take them yourself
Do Not upload full size images
Some people upload huge images. And leave them as is, or use a plug in to resize them. Resize them in photoshop where you can control the compression.
Do use image descriptions and Alt Tags
Use proper naming, underscores to read as actual text, and proper keywords
Do use Bullet lists, benefits and easily digestible chunks
You can then follow up those with keyword content
Do not just use photos
Use Videos, infographics, illustrations, etc.
Do contact Red Van Creative
Honor Cafe Website Design by Red Van Creative
Have questions? Or need help developing your next website. We would love to help. Contact us today for a website evaluation.
The “Do’s and Don’ts of Creating Website Content” is just part of my website design Philosophy. I’ll be more thoughts and ideas in future posts. Are you a designer, marketing director, or just a creative at heart? I would love to hear from you. Contact me with any comments or questions.
Jared Van Bruaene
Owner/ Creative Driver
Red Van Creative