What are the Do’s and Don’ts of SEO

Search Engine Optimization (SEO) is a technique that aims to improve the visibility and ranking of a website in search engine results pages. Here are some of the dos and don’ts of SEO:


  • Create high-quality, engaging, and relevant content that adds value to your audience and is optimized for the search engines.
  • Use relevant and targeted keywords in your website’s content and metadata, including titles, descriptions, and tags.
  • Use header tags to structure your content and make it more accessible and understandable to your audience.
  • Optimize your website’s images by using relevant file names, alt tags, and descriptions that include your target keywords.
  • Ensure your website is mobile-friendly, fast, and easy to navigate, with a user-friendly interface.
  • Build high-quality, relevant, and authoritative backlinks to your website from other high-quality sites.
  • Regularly update your website with fresh and relevant content that reflects the latest trends and topics in your industry.


  • Avoid keyword stuffing or using irrelevant or misleading keywords in your content, as this can harm your ranking and credibility.
  • Don’t use hidden text or hidden links on your website, as this violates search engine guidelines and can result in a penalty.
  • Avoid duplicate content, as this can cause confusion for search engines and affect your ranking.
  • Don’t buy links or engage in any other black-hat SEO practices, as this can lead to a penalty or even a ban from search engines.
  • Don’t rely solely on SEO and neglect other important aspects of your online presence, such as social media and email marketing.
  • Avoid using flash or other technologies that may not be accessible to search engines or users with disabilities.
  • Don’t neglect your website’s security, as a lack of security measures can make your site vulnerable to hackers and malware attacks.

DO Contact Red Van Creative

Have questions? Or need help developing your SEO (Search Engine Optimization). We would love to help. Contact us today for a website evaluation.

The “Do’s and Don’ts of SEO” is just part of my creative, design and advertising philosophy.  I would love to hear from you. Contact me with any comments or questions.

Red Van Creative Texas Marketing Solutions

Jared Van Bruaene

Owner/ Creative Driver
Red Van Creative