What are the Do’s and Don’ts of Google Ad Words

Google AdWords is a powerful advertising tool that can help you reach your target audience and generate leads for your business. Here are some dos and don’ts to keep in mind when creating a Google AdWords campaign:


  • Do target your audience: Use Google AdWords targeting options to reach your target audience. This can include targeting based on keywords, location, demographics, and interests.
  • Do use relevant keywords: Use relevant keywords in your Google AdWords campaign to ensure your ads are shown to the right audience.
  • Do use ad extensions: Use ad extensions to add additional information to your Google AdWords ads. This can include phone numbers, links to specific pages, and additional text.
  • Do use compelling ad copy: Use compelling ad copy that highlights the benefits of your product or service. Use clear and concise language and include a clear call-to-action.
  • Do track your results: Track the results of your Google AdWords campaign to see how it is performing. This can help you to make improvements and adjust your approach for future campaigns.


  • Don’t use irrelevant keywords: Avoid using irrelevant keywords in your Google AdWords campaign. This can lead to low-quality clicks and a lower return on investment.
  • Don’t use clickbait: Avoid using clickbait or misleading ad copy. This can damage your brand reputation and lead to a lower conversion rate.
  • Don’t ignore your landing page: Make sure your landing page is relevant to your Google AdWords ad. This can help to improve your conversion rate and lead to a higher return on investment.
  • Don’t forget to set a budget: Set a budget for your Google AdWords campaign to avoid overspending. Monitor your spending carefully and adjust your budget as needed.
  • Don’t neglect to optimize your ads: Continually optimize your Google AdWords ads to improve their performance. This can include testing different ad copy, keywords, and targeting options.
By following these dos and don’ts, you can create a successful Google AdWords campaign that reaches your target audience and generates leads for your business.

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Jared Van Bruaene

Owner/ Creative Driver
Red Van Creative