What are the Do’s and Don’ts of Email Marketing

Email marketing is an effective way to reach your target audience and promote your products or services. However, there are some dos and don’ts to keep in mind to ensure your email marketing campaigns are successful.


  • Do obtain permission: Always obtain permission before adding someone to your email list. This can help to avoid spam complaints and ensure that your email list is made up of interested and engaged subscribers.
  • Do personalize your emails: Use personalized greetings and content in your emails to make them more engaging and relevant to the recipient.
  • Do segment your email list: Segment your email list based on factors like interests, location, and behavior to ensure that your emails are targeted and relevant.
  • Do include a clear call-to-action: Include a clear call-to-action in your emails to encourage subscribers to take action, such as visiting your website or making a purchase.
  • Do test your emails: Test your emails to ensure that they look and function properly on different devices and email clients. This can help to improve the effectiveness of your email marketing campaigns.


  • Don’t send spam: Avoid sending unsolicited emails, as this can damage your brand reputation and result in legal action.
  • Don’t use a misleading subject line: Use a subject line that accurately reflects the content of your email. Using a misleading subject line can lead to a lower open rate and a higher spam complaint rate.
  • Don’t send too many emails: Avoid sending too many emails, as this can lead to subscribers unsubscribing or marking your emails as spam.
  • Don’t ignore email design: Ensure that your emails are visually appealing and easy to read. This can help to improve the engagement and effectiveness of your email marketing campaigns.
  • Don’t neglect your email list: Continually monitor and maintain your email list to ensure that it is up-to-date and made up of engaged subscribers.

By following these dos and don’ts, you can create effective email marketing campaigns that reach your target audience and drive conversions for your business.

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The “Do’s and Don’ts of SEO” is just part of my creative, design and advertising philosophy.  I would love to hear from you. Contact me with any comments or questions.

Red Van Creative Texas Marketing Solutions

Jared Van Bruaene

Owner/ Creative Driver
Red Van Creative