Key words should drive your page names, page content, page flow, image naming convention and more. Every page should different, and have a different keyword focus.

The difficult part is, don’t just grab keywords you think are strong. They may be strong because other companies have been using them for years, making it almost impossible for you organically break into the top rankings. Carefully do your research.

Utilize keyword analysis when developing your pages. You are looking for keywords with an easy entry point, but also drives a lot of traffic. Not sure where to start? Contact us for help.

Read More Do’s & Don’ts of writing impactful website copy