Overall, even though your website is about you, don’t let it solely be about you. It’s not always about what you like and your preferences. Put your customer and audience first. What are they looking for? What resonates with them? What do they want to see and hear? What will make them engage with you and your site.

A lot of my clients assume they know what their customers want. So, they craft the website based on what an educated customer thinks, rather thank basing the website on the lowest common denominator. Some customers have just started the shopping process, and may be turning to your website to be educated.

Don’t assume your customer knows what they want, and know exactly where to go your site. Part of the sales process is attracting and nuturing relationships until the final purchase.

Read More Do’s & Don’ts of writing impactful website copy