Package Design

Creating effective product packaging is essential in today’s retail environment with so many products fighting for attention.

Creating effective product packaging is essential in the retail environment. In addition to helping consumers understand exactly what your product offers, and setting expectations for the user’s experience, quality packaging offers a direct correlation to the quality of the product inside the package.

Consumers have more choices than ever before – and creating the right brand image with your package design needs to quicky give consumers confidence that your package is the one that they need to buy. With only seconds to generate interest, your package needs to be enticing, clear, easy to recognize and give consumers confidence that they will solve their immediate needs versus the competition.

Design Considerations

» Clarity of product name

» Easily identifiable performance benefits

» Effective messaging versus the competition

» Quality photography and illustrations

» Efficient use of space

Red Van Creative Packaging for Little Farm Organics in Montgomery Texas

Red Van Creative Packaging for Paleticas in The Woodlands Texas

Red Van Creative Packaging design in Houston and the Woodlands, TX

A few things to consider with your Package Design

Less is more

Sometimes simplicity is key, and that holds true in packaging. A package has micro-seconds to sell itself and attract attention when sitting on a shelf, surrounded by other packaging.

Be Playful

If you have the opportunity to be playful with your packaging, take it. No matter how great your product is, you only get 1 chance to make a strong first impression.

Be Different

If you have a product that a lot of other people produce as well, try to be innovative in how you display it. Think beyond a typical jar and label.

Go Modern

It’s all about connecting with your audience. When you have a chance go modern, sleek, and simple. Use clean lines, simple colors, and sans serif fonts to achieve a modern look.

Be Bright

If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging. When your item is sitting on a shelf it needs to scream, PICK ME!

Tell Your Story

If you can tell a story with your packaging, do it. People love stories, and they love uncovering the information they may not have known otherwise. A strong story will help customers connect with your product.

Focus on the Product

If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. This goes back to our first point…less is more.

Go Different

Use imagery, whether they’re photos or illustration that are a little out there, something that isn’t expected. Break through the clutter.