Social Media is a great advertising and marketing resource for today’s company’s. Customers can choose to follow you, and ask to specifically hear what you have to say. The best part is, is the ability to analyze current customers, and connections, and be able to find similar customers with similar interests.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in many industry circles, social media marketing is becoming more popular for both practitioners and researchers.
One of the best ways to drive engagement is to allow customers and users to post user-generated content (e.g., online comments, product reviews, photos, videos etc.), also known as “earned media,” rather than use marketer-prepared advertising copy. Engaging customers this way is a must. Contact Red Van Creative and we’ll help you create a strategy that will drive your brand on Social, and engage customers.
Most platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social “culture” and “tone.”