Did you know, improper setup of your search engine optimization (SEO) can effect your SEO now, and for years to come? Make sure your site is set up correctly, the first time.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.
While it is important to create a visually appealing website that efficiently tells your brand story, it will not serve your company’s growth if your potential prospects and customers can’t find you. At Red Van, we’re experienced at helping our clients optimize their organic traffic. If you’re ready to get more quality visitors through a dedicated SEO program, we’re ready to start the conversation.