Nothing tells your company story like a well-designed, well-constructed and well-written piece of sales collateral. New clients will look to your website and your collateral when they are making a decision on whether or not to choose your company.
What is sales collateral? It’s any piece of original content, whether printed or distributed digitally, that can help communicate effectively with your potential prospects, existing customers or internal audience groups.
Having well designed sales collateral can create a great first impression with new clients. Collateral can make for a great “leave behind” for a potential client you just met. Professionally designed sales materials can make a great difference over a simple Power Point presentation or a Word document.
DOJO has experience in a wide range of sales collateral design. From sell sheets, one pagers, bi-folds, tri-folds, post cards and more, we can help your pull together a professional tool set for your sales & marketing teams.
While many one-on-one meetings can feel quite successful at the time, it is nearly impossible for audience groups to remember everything that was communicated face-to-face. That’s why the recall and pass-along value of a quality piece of sales collateral can be extremely efficient in telling your story, communicating features and benefits, providing relevant product and service information, and selling your company versus the competition.