Print advertising is a proven tactic in marketing communication that employs messages and visuals to promote or sell a product, service or idea. Advertising is different than editorial content in that an advertiser has control of the message, but also pays for ad placement.
Print advertisements are only effective when people see them. When people browse through newspapers and publications, these advertisements should grab the attention of the potential customer. Therefore, these advertisements should be created in such a manner that they can hold the attention of the customer.
Successful advertising is designed to attract attention and must be created to support your brand’s personality and vision. Today’s audiences are overwhelmed with information. They already have too much to read, they are bombarded every minute of every day with information from every possible source. People also have too much on their minds to remember very much for very long, thus placing creativity and consistent messaging at a premium. If your advertising message doesn’t address a want, need, or fear, and isn’t consistent, it doesn’t have much chance of get attention.
At Red Van, we have decades of experience creating advertising campaigns that work for our clients. We take to understand your specific company differentiators, audience needs, competitive landscape and your unique campaign goals in order to build effective print advertising campaigns that deliver results.
You would think print advertising is void of innovation today, but that’s actually not the case. We love finding new ways to merge the digital and physical world through magazine and newspaper ads. In our experience, the best way to utilize print advertising is when it’s supported with other marketing vehicles. That could be with web pages, social media campaigns, and even other print advertisements.