Developing an identity for your company, product or service goes far beyond simply designing a nice looking logo. A nice looking logo design is simply that – a nice design. A well developed identity influences how your target market perceives you.
A properly developed identity leads all other marketing, advertising and selling efforts. It’s your customers’ first impression, and it’s the top of the visual communications pyramid from which all other marketing efforts trickle down. It not only binds all of your marketing communication efforts with a cohesive look and feel, but more importantly creates the right perception that fosters results.