Google AdWords, now known as Google Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.
Google Ads’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Ads can be implemented locally, nationally, or internationally.
Google’s text advertisements mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced Expanded Text Ads, allowing 23% more text. Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google’s partner networks, including AOL search, Ask.com, and Netscape, who receive portion of generated income.
At Red Van, we can help you supplement your organic search results and generate more website traffic using a smart Google AdWords program. Whether you need a search term campaign, display campaign, or retargeting campaign, we can help you achieve your website traffic goals to fit your daily budget. Let’s start the conversation today.