Email design and management, or Email marketing, is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
At Red Van, we add email marketing into our standard integrated marketing mix, by helping our clients connect with their customers and prospects through successful (and affordable) email marketing programs. If you have a good prospect list and want to add email marketing to support your business goals, we’re ready to start the conversation.